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Drawn To Business

Become the greatest design firm you can be!

A transparent look at how Go Media and other top firms built their business from the ground up. Learn to increase profits while doing the work you love.

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Download a Free Chapter

A nuts and bolts strategy guide to building a thriving design firm.

what's

INSIDE?

Not Your Typical eBook, here's why:

Extra Goodies:
  • Your Business Plan Workbook
  • Additional PDFs for extended learning
  • Personal videos to deepen understanding
  • Design-Focused Video Tutorials
  • Advice Docs, Contracts, and Questionnaires
  • Additional eBook on design/business
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Discover the best method to grow beyond freelancing.

Learn how to form effective partnerships and hire the best employees for the money. Grow your team the right way.

Learn proven business systems and processes for designers.

Uncover the ideal process to make both clients AND designers happy. A process that took years to develop and perfect!

Save thousands of dollars with proven pricing strategies.

Learn how much other firms are charging and how to maximize your profit margins. How to decide your ideal price point.

Write winning proposals that land you the big clients.

Discover the words that turn leads into clients. Learn how to earn trust by writing better proposals with ease.

Our money-back guarantee: If you don’t see results within 30 days, we'll refund your order 100%.

Download a Free Chapter of Drawn to Business

Download the first 37 pages of Drawn to Business absolutely free. Start reading immediately.

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table

OF CONTENTS

  • 1. Introduction
  • 2. Getting Started
  • 3. Fundraising, Overhead & Growth Strategy
  • 4. Pricing & Billing
  • 5. Employees & Hiring
  • 6. Accountants & Lawyers
  • 7. Partners
  • 8. Managing
  • 9. Business Systems & Services
  • 10. Marketing & Advertising
  • 11. Selling & Negotiating
  • 12. Growing Pains
  • 13. Customer Retention
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the

FAQ

Does this book give generic business principles, or real-world practical guidance?

Both. I tell stories of problems I’ve dealt with, the exact solutions I’ve found that work and the principles I learned from the experience.

I’m a freelancer, I don’t want to build a firm, is this book valuable to me?

Absolutely. Whether you freelance, have a small firm or are the manager of an internal design team, we all deal with the same issues - building relationships, securing work, being properly compensated, etc. This book is for you!

Is there any art/design in this book?

Heck yeah! The book is chock full of inspiring art and designs. That’s why I got into this business - because I love art. The book would feel empty without it.

Does this book cover legal and accounting issues?

Yes. This book includes extensive interviews with a creative field focused lawyer and Go Media’s accountant. They cover complex legal and accounting issues in an easy to understand way.

If I don’t like it, can I get my money back?

We stand behind our product. If you don’t see positive results in your business and would like a refund we’ll honor it.

written by

WILLIAM BEACHY

Bill Beachy, Author of Drawn To Business

William is an illustrator, designer, and lifelong entrepreneur from Cleveland Ohio. He is the co-founder and president of Go Media.

Drawing since childhood, he earned a B.S. in Industrial Design. He started his first business at 14 years old and started a total of five businesses before turning 26. Go Media has been the ultimate culmination of his two passions in life – art and business. Working as a one-man firm from a bedroom in his father’s house, he built Go Media into an internationally recognized 15 person firm with clients including: Adobe, Progressive Insurance, Pepsi and Nike.

Links: Facebook, @william_beachy, LinkedIn, and Behance

with these

CONTRIBUTORS

  • Jose Vasquez

    Jose Vasquez

    Quez Media Marketing

  • Norty Cohen

    Norty Cohen

    Moosylvania

  • Jen Lombardi

    Jen Lombardi

    Kiwi Creative

  • Mike Davis and Wes Winship

    Mike Davis and Wes Winship

    Burlesque of North America

  • Julia Briggs

    Julia Briggs

    Blue Star Design

  • Dan Kuhlken and Nathan Goldman

    Dan Kuhlken and Nathan Goldman

    DKNG Studios

  • Rachel Downey

    Rachel Downey

    Studio Graphique, Inc.

  • Ben Callahan

    Ben Callahan

    Sparkbox

  • Alex Wier and Daniel Stewart

    Alex Wier

    Wier / Stewart

  • Alex Wier and Daniel Stewart

    Daniel Stewart

    Wier / Stewart

  • Tracey Halvorsen

    Tracey Halvorsen

    Fastspot

  • Chris Harrison

    Chris Harrison

    Harrison Agency

  • Chad Cheek

    Chad Cheek

    Elephant In The Room

  • Sharon Toerek

    Sharon Toerek

    Licata & Toerek

  • Phil Wilson

    Phil Wilson

    Fine Citizen

  • David Gensler

    David Gensler

    The KDU

  • Jenny Kelley

    Jenny Kelley

    Kelley Green Web

Pricing for Every Budget

  • eBook Edition
  • $37.00 $19.99
  • PDF Version Only
  • Buy PDF
  • Paperback Edition
  • $47.00 $34.99
  • The Physical Edition
  • Paperback Only
  • Sold via Amazon.com
  • Buy Paperback
  • DTB Plus Package
  • $150.00 $59.99
  • The eBook + Bonuses
  • 20+ Bonus PDFs and Templates
  • 6 Bonus Videos
  • Business Plan Workbook
  • Buy Plus Package

The Plus Package

Includes a digital copy of Drawn to Business, plus a collection of advice docs, videos, and a business plan workbook.

Buy DTB Plus Package

Extremely Awesome Bonus PDFs Included

Bonus PDF Content

Action-oriented advice to help you land big clients, hire the staff of your dreams, optimize your process, cure your accounting and legal worries, and much more!

Doc Templates

Need inspiration? Not sure what to write in your proposals? We've included a handful of examples for writing better emails, invoices, and proposals.

  • 7 Tips on Landing Big Clients

  • Drawn to Business in a Nutshell

  • How to Hire a Rock Star Staff

  • Warm and Fuzzy Email Templates

  • Legal & Accounting for Laymen

  • 11 Legal & Accounting Steps

  • Suggested Reading and Apps

  • 11 Ways to Grow Your Design Firm

  • Contributor Survey Results and Charts

  • How to Make More Money

  • How to Make Sure You Get Paid

  • Become a Better Negotiator

  • Design Firm Pricing Chart

  • How to Choose the Right Partner

  • Design Process Optimizer

  • Designer & Developer Metrics

  • Project Manager Metrics Template

  • Monthly Report Template

  • Proposal Template

  • Income and Expenses Template

6 Video Lessons on Tough Questions

  • Dealing With Burnout & Procrastination: 8 Minutes

  • Authentic Branding & Self Promotion: 9 Minutes

  • Pricing & Billing Policies: 10 Minutes

  • How to be a Bold & Fearless Designer: 10 Minutes

  • 5 Mistakes Designers Make in Business: 9 Minutes

  • How to Land Big Clients: 13 Minutes

Just Want The Book?

Buy PDF

On a budget? We totally get it. Most of the content you're after is living inside this book. The bonus PDFs, tutorials, and videos are very useful, but none of that would exist without the original text. Consider this the foundation. We know you'll be referring back to as you grow your business. Pick up the book today, you won't regret it!


We've Also Got a Paperback Edition

The paperback edition is available for purchase on Amazon.com.

Buy Paperback
  • Become an Arsenal Artist

    The new Arsenal is not just limited to Go Media artists anymore! We're looking for exceptionally creative minds and skillful hands to contribute to this growing marketplace. Earn generous monthly royalties, project opportunities, and gain recognition while doing what you love. Think you have what it takes? Please apply!
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