Sports Branding Podcast with Todd Radom
In this edition of the Go Media Podcast, we sit down with Todd Radom to talk about his extensive experience designing for the sports industry.
Todd Radom is an independent graphic designer specializing in branding for sports franchises and events. Todd’s work includes the official logos for Super Bowl XXXVIII and the 2009 NBA All Star Game, as well as the graphic identity for Major League Baseball’s Washington Nationals and Los Angeles Angels. Among the leading designers in the professional sports industry, his two decades of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of popular culture.
Listen in as Bryan and Bill chat with Todd about the topics below:
Part One
- How he started his design career
- His family’s history in art and design and how that supported and motivated him to go into the design industry
- His love for typography
- His history designing book covers for Penguin Books
- How he got started to combine his passion for both sports and design
- How he juggles the two mindsets of being a business owner and a designer
- How he got his foot in the door at MLB
- His first sports team identity project
- Challenges that he has faced considering that his identities appear on so many different types of apparel and signage
- Challenges that he has faced considering how many loud sports fans out there that have their opinions
Part Two: Available to Arsenal Subscribers Only
- How he handles the presentation of his logos for teams and what the work he does for various use-cases
- Dealing with various chains of command and how different it is to work with a Minor League Team vs. working on something like The World Series
- What he calls an “Iconic” logo and how hard it is to design one
- How challenging it was to design the Superbowl XXXVIII logo
- Keeping yourself busy outside of design
- Where he wants to go next in his career and why it’s important to always stay busy
To listen in on past editions of the Go Media Podcast, head to our archives.