Tag Archives: branding

Sharing Vulnerability and Authenticity

In this edition of the Go Media Podcast, we sit down with Kathleen Shannon, co-founder of Braid Creative and host of Being Boss Podcast, and Jillian Adel, designer and art director. Read More ›

Inspirational Photographers:

The WMC Fest Creators. Doers. Makers. Series highlights Michael Cavotta

Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. Episode Three puts the spotlight on Michael Cavotta, a featured speaker and workshop leader at the best creative conference of the summer, Go Media’s Weapons of Mass Creation Fest (2015).

Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media.

The Creators. Doers. Makers. Series, directed by Aaron Freeder, will be back with more videos highlighting your favorite Weapons of Mass Creation Fest artists. Continue checking back here on our blog or over at wmcfest.com for more great features.

About Michael:

Michael Cavotta is a Cleveland-based personal branding coach, award-winning photographer, and ass-kicking agent of authenticity who thrives on bringing people face-to-face with their exceptional selves.

Prior to a career reboot in 2009, Michael had been a serial entrepreneur and venture consultant with over 10 years of experience helping launch a long list of exceptional start-ups, including iPod® accessory maker, Mophie. Along the way, he picked up a camera and taught himself how to use it. He started shooting food and interiors for Cleveland Magazine in 2006, but over the next four years, his focus would shift—and not just in terms of his photography.

In 2010, Michael traded the mercenary work of branding opportunity for the missionary work of branding people. Six months later, he was an Associate to renowned NY headshot photographer, Peter Hurley. By 2013, the distinction between Michael’s on-camera craft and off-camera coaching had all but disappeared, prompting his certification as a Reach® Personal Brand Strategist under William Arruda. In the years that followed, Michael’s original thoughts on image and authenticity—what he likes to call the You Quotient™—have been published around the world.

While he’s not busy boosting his clients’ YQ, Michael lives with his wife and two kids in a renovated schoolhouse loft guarded by a lovable 30lb pit bull named Kitty.

The Battle Is On!

Welcome to Designer Face Off, a series created here at Go Media’s Arsenal. Designer Face Off brings your favorite designers, creators and entrepreneurs together like never before. The rules are simple – in each rapid fire interview, challengers poise 2 to 3 questions to the other party. They, in turn, will respond to the questions asked of them. All of this is to be completed under 5 minutes, and no topic is off of the table!

Who’s up next?

Designer Face Off #1 Aaron Sechrist vs Oliver Barrett

Meet Aaron Sechrist, aka OkPants:

Aaron, OkPants, is a freelance graphic designer and illustrator who enjoys working on projects that pull from both disciplines under the moniker OkPants.  After cutting his teeth in various jobs in the music and publishing industries and yelling for various fruitless Cleveland-area DIY bands, he made the move to freelance and found happiness as well as actual income working with good people, creators and brands within the entertainment, music and apparel industry. His gig posters sleep with the Boss and Prince in the Rock and Roll Hall of Fame and Museum and he enjoys participating in art shows across the country. He also likes designing things for himself and sells them through the OkPants Webstore as well as through Made by Superior.

Meet Oliver Barrett:

Oliver is a former agency-guy who’s learned from several years of mistakes, panic, and triumphs that he might be onto something as a solo designer/illustrator/art-director/generic creative title.

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So, who’s going to win the social media battle? Show these fellas some love!

Learn more about OkPants on his Official Site, as well as his Twitter | Tumblr | Facebook | Instagram | Dribble | Shop

Learn more about Oliver on his Official Site, as well as his Twitter | Instagram | Tumblr | Dribbble


Who do you nominate for our next Design Face Off? Please leave a comment below!