Category Archives: Podcasts and Videos

Michael Bierut: A WMC Fest Talk

We were absolutely honored to have design legend Michael Bierut as a speaker at our design conference, Weapons of Mass Creation Fest, this past summer. Read More ›

In this edition of the Go Media Podcast, we sit down with Maurice Cherry, founder and creative principle at Lunch and host of Revision Path Podcast to discuss his view of the state of Diversity in the Design Industry and how he went from a worker at a ‘design factory’ to starting his own design business in Atlanta, GA. Read More ›

Project Runway All Stars Season 5 & Yellowcake Shop’s Valerie Mayen

We sat down with Project Runway All Stars Season 5’s Valerie Mayen to talk about the rebrand of her clothing line, Yellowcake Shop. Read More ›

A WMC Fest Talk by Jude Goergen

While examining a journey of risk and questionable decisions, self-taught designer and entrepreneur Jude Goergen scrutinizes his ongoing quest to do everything while being “qualified” for nothing. Read More ›

Sharing Vulnerability and Authenticity

In this edition of the Go Media Podcast, we sit down with Kathleen Shannon, co-founder of Braid Creative and host of Being Boss Podcast, and Jillian Adel, designer and art director. Read More ›

How to Use Halftone Brushes for Illustrator

We are so excited to have just released The Artifex Forge’s Halftone Brushes and Bonus Patterns onto the Arsenal. Read More ›

Inspirational Photographers:

The WMC Fest Creators. Doers. Makers. Series highlights Michael Cavotta

Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. Episode Three puts the spotlight on Michael Cavotta, a featured speaker and workshop leader at the best creative conference of the summer, Go Media’s Weapons of Mass Creation Fest (2015).

Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media.

The Creators. Doers. Makers. Series, directed by Aaron Freeder, will be back with more videos highlighting your favorite Weapons of Mass Creation Fest artists. Continue checking back here on our blog or over at wmcfest.com for more great features.

About Michael:

Michael Cavotta is a Cleveland-based personal branding coach, award-winning photographer, and ass-kicking agent of authenticity who thrives on bringing people face-to-face with their exceptional selves.

Prior to a career reboot in 2009, Michael had been a serial entrepreneur and venture consultant with over 10 years of experience helping launch a long list of exceptional start-ups, including iPod® accessory maker, Mophie. Along the way, he picked up a camera and taught himself how to use it. He started shooting food and interiors for Cleveland Magazine in 2006, but over the next four years, his focus would shift—and not just in terms of his photography.

In 2010, Michael traded the mercenary work of branding opportunity for the missionary work of branding people. Six months later, he was an Associate to renowned NY headshot photographer, Peter Hurley. By 2013, the distinction between Michael’s on-camera craft and off-camera coaching had all but disappeared, prompting his certification as a Reach® Personal Brand Strategist under William Arruda. In the years that followed, Michael’s original thoughts on image and authenticity—what he likes to call the You Quotient™—have been published around the world.

While he’s not busy boosting his clients’ YQ, Michael lives with his wife and two kids in a renovated schoolhouse loft guarded by a lovable 30lb pit bull named Kitty.

The WMC Fest Creators. Doers. Makers. Series highlights Cleveland design legend Michael Bierut

Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. Episode Two puts the spotlight on Michael Bierut, a featured speaker at the best creative conference of the summer, Go Media’s Weapons of Mass Creation Fest (2015). Michael needs little introduction. You’ll recognize him for his work with New York design studio Pentagram, where he is partner.

Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media.

The Creators. Doers. Makers. Series, directed by Aaron Freeder, will be back with more videos highlighting your favorite Weapons of Mass Creation Fest artists. Continue checking back here on our blog or over at wmcfest.com for more great features.

Watch the Video Now:

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About Michael Bierut:
Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm’s New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.

His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Council of Fashion Designers of America, Harley-Davidson, The Museum of Arts and Design, United Airlines, The William Jefferson Clinton Foundation, Mohawk Paper Mills, New World Symphony, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library and Museum.

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He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Frank Lloyd Wright Foundation. Michael was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards.

Michael is a senior critic in graphic design at the Yale School of Art. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Michael Bierut co-founded Design Observer, a blog of design and cultural criticism: today, the site is the largest design publication in the world with over a million site visits a month. Michael’s book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world will be published this fall by Harper Collins.

A WMC Fest Talk: Changing our Stars

This candid talk, presented by Michael Rivette and Christina Sharp, was captured live at Go Media’s design conference, Weapons of Mass Creation Festival 6. It is a glimpse at the lives of Michael and Christina and their newly formed design company, Cinder Design Co.

Read More ›

The Battle Is On!

Welcome to Designer Face Off, a series created here at Go Media’s Arsenal. Designer Face Off brings your favorite designers, creators and entrepreneurs together like never before. The rules are simple – in each rapid fire interview, challengers poise 2 to 3 questions to the other party. They, in turn, will respond to the questions asked of them. All of this is to be completed under 5 minutes, and no topic is off of the table!

Who’s up next?

Designer Face Off #1 Aaron Sechrist vs Oliver Barrett

Meet Aaron Sechrist, aka OkPants:

Aaron, OkPants, is a freelance graphic designer and illustrator who enjoys working on projects that pull from both disciplines under the moniker OkPants.  After cutting his teeth in various jobs in the music and publishing industries and yelling for various fruitless Cleveland-area DIY bands, he made the move to freelance and found happiness as well as actual income working with good people, creators and brands within the entertainment, music and apparel industry. His gig posters sleep with the Boss and Prince in the Rock and Roll Hall of Fame and Museum and he enjoys participating in art shows across the country. He also likes designing things for himself and sells them through the OkPants Webstore as well as through Made by Superior.

Meet Oliver Barrett:

Oliver is a former agency-guy who’s learned from several years of mistakes, panic, and triumphs that he might be onto something as a solo designer/illustrator/art-director/generic creative title.

Watch >>

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So, who’s going to win the social media battle? Show these fellas some love!

Learn more about OkPants on his Official Site, as well as his Twitter | Tumblr | Facebook | Instagram | Dribble | Shop

Learn more about Oliver on his Official Site, as well as his Twitter | Instagram | Tumblr | Dribbble

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Who do you nominate for our next Design Face Off? Please leave a comment below!

The WMC Fest Creators. Doers. Makers. Series

Our new video series highlights remarkable makers and designers that inspire and motivate us to create greatness. This week we put the spotlight on Danielle Evans. You may recognize Danielle’s work from Go Media’s annual design conference Weapons of Mass Creation Fest, where Danielle hosted a downright delicious Food and Dimensional Typography Workshop. She also slayed at this past year’s Ink Wars competition

If you’re unfamiliar, Danielle Evans, aka Marmaladebleue, is an urban Columbus, Ohio native. She derives great pleasure in walking everywhere, taking food photos on Instagram, and being ‘the cool aunt’. Her heartstrings are plucked by lettering, which she exhibits through most notably food and dimensional type. Her work is thoughtful and inventive, elevating commonplace items into extraordinary lettering. She art directs, food styles, and collaborates with personable and quirky clients to achieve authentic and approachable work for social media campaigns, editorials, and advertising.

Weapons of Mass Creation Fest is presented by Cleveland web design, logo design and graphic design studio Go Media.

The Creators. Doers. Makers. Series, directed by Aaron Freeder, will be back with more videos highlighting your favorite Weapons of Mass Creation Fest artists. Continue checking back here on the ‘Zine or over at wmcfest.com for more great features.

Personal Branding Tips for Graphic Designers

In this edition of the Go Media Podcast, we sit down with Kimika Hudson to talk about how creatives can “thrive, profit and have fun by being themselves online.” Read More ›